Client: adidas women's

Project: Women's Event Strategy

Roles: Insights research and development, Ideation, Copywriting, Creative Direction, Pitching


As always, there are additional rounds of revisions according to client feedback which is always a balance of valuing their concerns and trusting our expertise. In the end, I developed Fitness X as the new name. In addition to pitching and winning the business from adidas, I was also tasked with creative direction and copywriting for all campaign collateral as seen below: